about me

Hi, I’m Steve, an award winning associate creative director with a passion for aesthetics, building brand worlds, staging retail theater, turning fashion campaigns into visual caffeine, obsessing over pop culture, dissecting digital behavior, overthinking typography, and making work that brings all those threads together without flatlining in a presentation deck.

I’ve spent the last decade-plus shaping creative for brands like Macy’s, Walmart, Zales, Purple, Balsam Hill, and Heaven Hill. My work spans campaign platform, social, broadcast, digital, retail, print, OOH, and IRL activations. Basically, I care less about where an idea starts and more about whether it can hold together everywhere it needs to go.

I like taking evergreen problems and flipping them into creative with a real point of view, then shaping the narrative and visual direction. I’m also care a lot about mentorship and creative chemistry. The best work happens when smart people feel inspired, trusted, and a little charged up to make something unforgettable.