Client: Walmart
Project: Free Assembly, Spring '23
This was the official launch of Free Assembly, designed by Brandon Maxwell, and it felt like the beginning of something truly exciting. The campaign was about introducing a brand with a fresh sense of style and personality, one that could bring a more elevated fashion perspective into Walmart’s world. It was a chance to help define how Free Assembly would show up from day one, creating imagery and storytelling that felt fresh, optimistic, and memorable.
Team:
Executive Creative Director: Dave Peterson
Creative Director: Willyum Beck
Sr. Art Director: Steve Carlson
Copywriter: Kara Connolly
Account Director: Laura Wiering
Executive Producer: Sean Healey
Client Creative Director: Brandon Maxwell
Director: Femke Huurdeman
Photographer: Micaiah Carter