steve carlson

This was one of those dream campaigns, the kind where you have to pause in the middle of the shoot just to take it all in. The team, the talent, and the experience...it remains one of my favorites, and seeing it come together so beautifully made the entire experience even more special.
 

During the spring shoot, Brandon Maxwell, the brand’s Creative Director, shared that he and his team had always envisioned this campaign unfolding on a beach, so that became our starting point. From there, we wanted to make sure the work felt striking across every touchpoint, from social to in-store to print. To do that, we pushed the color and prints further, transforming the Malibu shoreline into something more surreal and visually transportive.