Client: Walmart
Project: Free Assembly, Summer '23
For the summer '23 campaign, we wanted to take our cast out to someplace the everyone could see themselves, at camp. This gave the cast many activities and settings to show off the collection that was summer ready. The campaign played out on social media, especially on Instagram, through social posts, reels, and stories.
Team:
Executive Creative Director: Dave Peterson
Creative Director: Willyum Beck
Sr. Art Director: Steve Carlson
Copywriter: Kara Connolly
Account Director: Laura Wiering
Sr. Executive Producer: Sean Healey
Sr. Project Manager: Molly Jackman
Client Creative Director: Brandon Maxwell
Photographer: Gregory Harris
Stylist: Tonne Goodman
Set Design: Marla Weinhoff
Movement Director: Stephen Galloway
Product Photographer: Ben Alsop