Client: Walmart
Project: Scoop, Winter '22
To close out 2022, Scoop wanted to bring the sparkle and shine, just in time for the new year. To match the collection and season, the backdrops also needed to be elevated. This campaign was featured on the Walmart and Walmart Fashion social media accounts, as well as the website, with Reels and Stories that broke down looks and showed the customers how to "Get the Look."
Team:
Executive Creative Director: Dave Peterson
Creative Director: Willyum Beck
Associate Creative Director: Peggy Bennett
Sr. Art Director: Steve Carlson
Copywriter: Amie Valentine
Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch
Executive Producer: Gigi Guldas
Sr. Project Manager: Ashley Taney
Client Creative Director: Brandon Maxwell
Movement Director: Stephen Galloway
Set Design: Marla Weinhoff
Stylist: Patti Wilson
Photographer: Julia Noni