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Client: Walmart
Project: Scoop, Winter '22

To close out 2022, Scoop wanted to bring the sparkle and shine, just in time for the new year. To match the collection and season, the backdrops also needed to be elevated. This campaign was featured on the Walmart and Walmart Fashion social media accounts, as well as the website, with Reels and Stories that broke down looks and showed the customers how to "Get the Look."

Team:

Executive Creative Director: Dave Peterson

Creative Director: Willyum Beck
Associate Creative Director: Peggy Bennett

Sr. Art Director: Steve Carlson

Copywriter: Amie Valentine

Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch

Executive Producer: Gigi Guldas

Sr. Project Manager: Ashley Taney

Client Creative Director: Brandon Maxwell

Movement Director: Stephen Galloway

Set Design: Marla Weinhoff

Stylist: Patti Wilson

Photographer: Julia Noni

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