Client: Walmart
Project: Scoop, Spring '23
Bright. Optimistic. Floral. That's what defined the spring '23 Scoop collection, and that was the direction for the campaign. The imagery was to invoke Puerto Vallarta...the perfect vacation after the long cold winter. The joy translated to a sold out collection!
Team:
Executive Creative Director: Dave Peterson
Creative Director: Willyum Beck
Associate Creative Director: Peggy Bennett
Sr. Art Director: Steve Carlson
Copywriter: Amie Valentine
Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch
Executive Producer: Gigi Guldas
Sr. Project Manager: Ashley Taney
Client Creative Director: Brandon Maxwell
Movement Director: Stephen Galloway
Set Design: Marla Weinhoff
Stylist: Patti Wilson
Photographer: Nadine Ijewere