Client: Walmart
Project: Scoop, Summer '23
Scoop has always pushed Walmart's fashion offering with elevated textiles and prints used in its designs. The Summer '23 collection was the most bold the brand has ever been, so the direction for the campaign was to give the fashions a backdrop that celebrated not distracted, while also bringing in the vibes of the season.
Team:
Executive Creative Director: Dave Peterson
Creative Director: Peggy Bennett
Creative Director: Willyum Beck
Sr. Art Director: Steve Carlson
Copywriter: Amie Valentine
Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch
Executive Producer: Gigi Guldas
Sr. Project Manager: Ashley Taney
Client Creative Director: Brandon Maxwell
Movement Director: Stephen Galloway
Set Design: Marla Weinhoff
Stylist: Patti Wilson
Photographer: Nadine Ijewere