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Client: Walmart

Project: Free Assembly, Spring '23

Every season, the trick for Free Assembly was how and where we were going to put our cast that seemed natural and offered plenty of opportunities for storytelling and variety of setups. For spring '23, the campaign went on a roadtrip. Highways, rest stops, cafes, and motorhomes. Even the product photography joined in, being styled in convertible cars.

Team:

Executive Creative Director: Dave Peterson

Creative Director: Willyum Beck

Sr. Art Director: Steve Carlson

Copywriter: Kara Connolly

Account Director: Laura Wiering

Sr. Executive Producer: Sean Healey

Sr. Project Manager: Molly Jackman

Client Creative Director: Brandon Maxwell

Photographer: Blair Getz Mezibov

Stylist: Tonne Goodman

Set Design: Marla Weinhoff
Movement Director: Stephen Galloway

Product Photographer: Ben Alsop

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