Client: Walmart
Project: Free Assembly, Spring '23
Every season, the trick for Free Assembly was how and where we were going to put our cast that seemed natural and offered plenty of opportunities for storytelling and variety of setups. For spring '23, the campaign went on a roadtrip. Highways, rest stops, cafes, and motorhomes. Even the product photography joined in, being styled in convertible cars.














Team:
Executive Creative Director: Dave Peterson
Creative Director: Willyum Beck
Sr. Art Director: Steve Carlson
Copywriter: Kara Connolly
Account Director: Laura Wiering
Sr. Executive Producer: Sean Healey
Sr. Project Manager: Molly Jackman
Client Creative Director: Brandon Maxwell
Photographer: Blair Getz Mezibov
Stylist: Tonne Goodman
Set Design: Marla Weinhoff
Movement Director: Stephen Galloway
Product Photographer: Ben Alsop