Client: Balsam Hill
Project: Tale of the Tree
Balsam Hill wanted to tap into the emotions and spirit of the holiday season and play in the same space as John Lewis over in the UK. They wanted to become a holiday icon and change people minds when it comes to fake trees.
The solution? Create a tale about a Balsam Hill tree that looks so real, it dreams of becoming real. Show the craftsmanship that goes into each tree, the real memories it makes, and the real joy it brings.
This campaign ran in the US, UK, Germany, France, and Australia.
Team:
Executive Creative Director: Dave Peterson
Creative Direction (Copy): Allison Khoury
Creative Director: Paolo Guerrero
Sr. Art Director: Steve Carlson
Account Director: Laura Wiering
Account Supervisor: Kelsey Gisch
Sr. Account Executive: Selena Thor
Sr. Project Manager: Molly Jackman
Sr. Executive Producer: Sean Healey
Director: Jed Thunell
Photographer: Lorenz Schmidl